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Is SEO Dead? AI Search is here, adapt with Answer Engine Optimisation (AEO) or Prepare to Disappear from Google.
As fellow digital marketers, staying ahead of the curve is not just part of the job; it’s our core mandate. For years, Search Engine Optimisation (SEO) has been a central pillar of our strategies. However, the digital landscape, as of May 2025, is undergoing a seismic shift, primarily driven by Artificial Intelligence (AI). This brings…
Category: AEO (Answer Engine Optimisation)
Answer Engine Optimization (AEO) is the cutting-edge evolution of SEO, focusing on optimizing your content to directly answer user questions, especially for AI-powered search engines, voice assistants, and featured snippets. Go beyond keywords to provide clear, concise, and authoritative answers that appear instantly in search results, boosting your visibility and establishing your brand as a trusted source of information.
