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Defining and Measuring Key Performance Indicators for Fractional Executive Engagements
Businesses consistently assess the value that part-time C-suite professionals bring, and this scrutiny applies to fractional executives as well. Measuring their effectiveness is essential for ensuring continued growth. When you opt for fractional leadership, you’re accessing specialised solutions designed for businesses, gaining high-level expertise without the financial commitment of full-time employees. So, how can you…
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Part 4 of 11: Discovery and Strategy
Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1, Part 2 and Part 3 to see how they revolutionised their processes. Make Audits and Competitor Research More Data-Focused and User-Centred with AI Design Sprint™ You know…
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Shining a Light on Strategic Growth and When to Hire a Fractional Executive
We’ve all been there, haven’t we? Running a business is a whirlwind, and sometimes, you hit a wall. It might be a good wall, like explosive growth, or a tricky one, like a sudden market shift. Either way, you need help, but a full-time executive feels like overkill, not to mention a serious budget drain.…
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Google Core Web Vitals: Let’s Get Your Website Humming (and Your SEO Singing!)
Hey everyone! Let’s talk website speed – because honestly, who hasn’t felt the frustration of a webpage that loads slower than a snail in treacle? I know I have! And in today’s digital world, that sluggishness isn’t just annoying; it’s a serious threat to your business. Google’s Core Web Vitals have thrown website performance into…
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Part 3 of 11: Client Onboarding
Reimagine Client Onboarding: A Step-by-Step Virtual Workshop Using the AI Design Sprint™ for a Seamless Client Welcome Experience Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1 and Part 2 to see how…
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Decoding the Digital DNA: KPIs That Define a Chief Digital Officer
We’ve all seen the classic infographics breaking down KPIs for CEOs, CFOs, and COOs. Nicolas Boucher’s visual (shown below) is a great example, neatly packaging the metrics that matter most to those roles. But let’s be honest, something’s missing in today’s digitally-driven world: the Chief Digital Officer (CDO). The CDO isn’t just a techie in…
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Part 2 of 11: Sales Pitch and Proposal
Simplify Proposals, Unify Team Input, and Avoid Overpromising with AI Design Sprint™ Hey there! Just a quick reminder, this article is part of a series. Don’t worry if you’re just joining us now, you can catch up on the story so far by checking out Part 1, where we explored how an agency could use…
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Supercharge Your WordPress SEO: Why Enterprise Managed Hosting with Maintenance is a Game-Changer
Let’s talk SEO. You’re creating killer content, optimising meta descriptions, and maybe even dabbling in structured data. But are you overlooking a crucial piece of the puzzle? Your hosting. Yes, really. Your WordPress hosting can significantly impact your SEO performance, and not in a good way if you’re not careful. That’s where Enterprise Managed WordPress…
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Unlock Client Growth with Lightning-Fast WordPress Hosting
In today’s fast-paced digital world, users have little patience for slow-loading websites. Studies show that even a one-second delay in page load time can lead to a significant drop in conversions and user satisfaction. For your agency’s clients, this translates to lost opportunities, decreased revenue, and a damaged online reputation. Website speed is not just…
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Stop Wasting Time on WordPress Updates: Reclaim Your Agency’s Week
Time is your agency’s most valuable asset. Every hour spent on tedious tasks like WordPress updates is an hour taken away from strategic work, client projects, and ultimately, your agency’s growth. Let’s face it, WordPress updates are essential, but they can be a real drain on your resources. Each update, whether it’s for WordPress core,…
