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Defining and Measuring Key Performance Indicators for Fractional Executive Engagements
Businesses consistently assess the value that part-time C-suite professionals bring, and this scrutiny applies to fractional executives as well. Measuring their effectiveness is essential for ensuring continued growth. When you opt for fractional leadership, you’re accessing specialised solutions designed for businesses, gaining high-level expertise without the financial commitment of full-time employees. So, how can you…
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Part 4 of 11: Discovery and Strategy
Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1, Part 2 and Part 3 to see how they revolutionised their processes. Make Audits and Competitor Research More Data-Focused and User-Centred with AI Design Sprint™ You know…
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Part 3 of 11: Client Onboarding
Reimagine Client Onboarding: A Step-by-Step Virtual Workshop Using the AI Design Sprint™ for a Seamless Client Welcome Experience Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1 and Part 2 to see how…
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Decoding the Digital DNA: KPIs That Define a Chief Digital Officer
We’ve all seen the classic infographics breaking down KPIs for CEOs, CFOs, and COOs. Nicolas Boucher’s visual (shown below) is a great example, neatly packaging the metrics that matter most to those roles. But let’s be honest, something’s missing in today’s digitally-driven world: the Chief Digital Officer (CDO). The CDO isn’t just a techie in…
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Part 2 of 11: Sales Pitch and Proposal
Simplify Proposals, Unify Team Input, and Avoid Overpromising with AI Design Sprint™ Hey there! Just a quick reminder, this article is part of a series. Don’t worry if you’re just joining us now, you can catch up on the story so far by checking out Part 1, where we explored how an agency could use…
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Part 1 of 11: Lead Generation & Qualification with AI Design Sprint™.
I’ve always believed that how you capture and qualify leads is the truest barometer of a digital marketing agency’s readiness to grow. You can build jaw-dropping campaigns, pull off clever brand strategies, and publish data-packed reports, but if your leads are slipping into half-forgotten spreadsheets, your entire operation is sailing with an anchor. This article…
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Dusting Off the Old Flowchart: Why AI Design Sprints Need the ‘Lost Art’ of Process Mapping.
Imagine where a team was convinced they needed an AI chatbot to reduce delays in their customer onboarding. They had plenty of ideas about automated replies and predictive analytics, but none of it was grounded in how their process actually worked. Only after walking through a process mapping session did it become clear that the…
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Start Strong: The Ultimate ‘Prepping’ Checklist for Your Next AI Design Sprint™ Workshop to be Successful.
Does this ring a bell? “I still remember the very first workshop I helped organise. The excitement was palpable, teams buzzing with curiosity, decision-makers eager for quick wins. But there was a problem: the group walked in without a crystal-clear goal and incomplete data. As you can imagine, that caused some confusion.” That’s precisely why…
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Drowning in CVs? Struggling to Schedule? Losing Top Talent? Could the AI Design Sprint™ Fix these Issues for Recruiters?
Using the AI Design Sprint™ to Transform Recruitment: A Deep Dive Let’s face it: the recruitment landscape today is more complex than ever. You’ve got talent shortages in some fields, an abundance of applicants in others, rapidly shifting skill demands, and candidates who rightly expect a smooth, respectful hiring experience. Add remote or hybrid work…
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AI Trends in 2024: AI is Everywhere, But Are You Ready? How the AI Design Sprint™ Helps You Make It Work
AI is reshaping the way businesses work, manage processes, and engage with their teams. From Generative AI and Multimodal AI to practical concerns around ethics, cybersecurity, and workplace automation, leaders are often left asking: Where do I start? For many organisations, the problem isn’t just understanding AI trends but knowing how to adopt them practically.…
Category: Digital Transformation
Digital Transformation, discover insights into the digital evolution of businesses and organisations. Explore strategies, tools, and success stories that drive technological change and enhance efficiency in a connected world.
