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Navigating the 2025 Landscape: Key Trends in Revenue Operations, Data Analytics, and Business Technology
Introduction: Setting the Stage for 2025’s Business and Technology Landscape The business and technology environment entering 2025 is characterized by unprecedented velocity and complexity. Technological advancements, particularly in Artificial Intelligence (AI), are not merely incremental updates but foundational shifts reshaping industries.1 Coupled with ongoing economic and geopolitical uncertainties 4 and continuously evolving customer expectations driven…
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Digital Transformation: Strategy, Challenges, and the Chief Digital Officer’s Mandate
Defining Digital Transformation in Today’s Business Digital transformation involves rethinking core business operations and customer interactions through the lens of digital technology. It’s a continuous process aimed at enhancing efficiency, improving customer value, and maintaining competitive footing. This isn’t just about adopting new tools; it’s about fundamentally altering how an organisation functions and engages with…
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Part 4 of 11: Discovery and Strategy
Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1, Part 2 and Part 3 to see how they revolutionised their processes. Make Audits and Competitor Research More Data-Focused and User-Centred with AI Design Sprint™ You know…
Category: Discovery and Strategy
Discovery and Strategy encompasses the essential initial phases of understanding a client’s situation and formulating a plan to achieve their goals: discovery involves in-depth market audits, competitor research, data collection, and client briefings to grasp the current landscape, while strategy development uses these insights to craft marketing strategies, define objectives, select channels, and outline tactics, ensuring a data-driven and user-centered approach to reach desired outcomes.
