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Part 8 of 11: Ongoing Optimisation and Management
Merge Cross-Channel Data and Systematically Test New Ideas with AI Design Sprint™ In the ever-evolving landscape of digital marketing, ongoing optimisation and management are crucial for maintaining competitive edge and ensuring sustained success. However, many agencies struggle with effectively merging cross-channel data and systematically testing new ideas, leading to fragmented insights and missed opportunities. Implementing…
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Part 7 of 11: Launch and Execution
Use Robust QA to Prevent Tracking Errors and Budget Slip-Ups with AI Design Sprint™ This article is part of a series on how to use the AI Design Sprint to improve agency processes. In our previous articles, we’ve explored how AI can transform various stages of agency work, from initial planning to content creation. Now,…
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Part 6 of 11: Campaign Planning and Production
Align Resources and Deadlines to Avoid Overload with AI Design Sprint™ Planning and producing successful campaigns require meticulous coordination of resources and strict adherence to deadlines. However, many agencies find themselves overwhelmed by the complexity of managing multiple projects simultaneously, leading to resource misallocation, missed deadlines, and ultimately, subpar campaign outcomes. Ensuring that every campaign…
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Part 5 of 11: Creative Ideation and Concepting
Keep Brainstorms On-Brand and Reduce Subjective Clashes with AI Design Sprint™ In our ongoing series about the AI Design Sprint™, we’ve explored how agencies can leverage AI for transformative growth. We’ve discussed streamlining workflows, enhancing team collaboration, and driving innovation. In this fifth installment, we dive into creative ideation and concepting, the lifeblood of any…
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Defining and Measuring Key Performance Indicators for Fractional Executive Engagements
Businesses consistently assess the value that part-time C-suite professionals bring, and this scrutiny applies to fractional executives as well. Measuring their effectiveness is essential for ensuring continued growth. When you opt for fractional leadership, you’re accessing specialised solutions designed for businesses, gaining high-level expertise without the financial commitment of full-time employees. So, how can you…
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Part 4 of 11: Discovery and Strategy
Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1, Part 2 and Part 3 to see how they revolutionised their processes. Make Audits and Competitor Research More Data-Focused and User-Centred with AI Design Sprint™ You know…
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Shining a Light on Strategic Growth and When to Hire a Fractional Executive
We’ve all been there, haven’t we? Running a business is a whirlwind, and sometimes, you hit a wall. It might be a good wall, like explosive growth, or a tricky one, like a sudden market shift. Either way, you need help, but a full-time executive feels like overkill, not to mention a serious budget drain.…
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Google Core Web Vitals: Let’s Get Your Website Humming (and Your SEO Singing!)
Hey everyone! Let’s talk website speed – because honestly, who hasn’t felt the frustration of a webpage that loads slower than a snail in treacle? I know I have! And in today’s digital world, that sluggishness isn’t just annoying; it’s a serious threat to your business. Google’s Core Web Vitals have thrown website performance into…
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Part 3 of 11: Client Onboarding
Reimagine Client Onboarding: A Step-by-Step Virtual Workshop Using the AI Design Sprint™ for a Seamless Client Welcome Experience Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1 and Part 2 to see how…
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Decoding the Digital DNA: KPIs That Define a Chief Digital Officer
We’ve all seen the classic infographics breaking down KPIs for CEOs, CFOs, and COOs. Nicolas Boucher’s visual (shown below) is a great example, neatly packaging the metrics that matter most to those roles. But let’s be honest, something’s missing in today’s digitally-driven world: the Chief Digital Officer (CDO). The CDO isn’t just a techie in…
