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Decoding the Digital DNA: KPIs That Define a Chief Digital Officer
We’ve all seen the classic infographics breaking down KPIs for CEOs, CFOs, and COOs. Nicolas Boucher’s visual (shown below) is a great example, neatly packaging the metrics that matter most to those roles. But let’s be honest, something’s missing in today’s digitally-driven world: the Chief Digital Officer (CDO). The CDO isn’t just a techie in…
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Part 1 of 11: Lead Generation & Qualification with AI Design Sprint™.
I’ve always believed that how you capture and qualify leads is the truest barometer of a digital marketing agency’s readiness to grow. You can build jaw-dropping campaigns, pull off clever brand strategies, and publish data-packed reports, but if your leads are slipping into half-forgotten spreadsheets, your entire operation is sailing with an anchor. This article…
Category: Lead Generation
Lead generation involves attracting and capturing potential customers who show interest in your product or service. It focuses on collecting contact information, such as email addresses or phone numbers, to build relationships and guide prospects through the sales funnel.
Effective lead generation strategies include:
Content Marketing: Providing valuable resources like blogs, eBooks, or webinars.
Email Campaigns: Sending tailored messages to nurture leads.
Social Media Ads: Running targeted campaigns to reach specific audiences.
Landing Pages: Optimising forms and calls-to-action for conversions.
The goal is to turn interested individuals into loyal customers by addressing their needs and offering relevant solutions.
