A person wearing a red jacket stands on a snowy hilltop, gazing at the iconic Matterhorn peak during sunrise or sunset. The surrounding landscape is covered in snow, with the mountain illuminated by soft light.

Tag: Google Core Web Vitals

Google Core Web Vitals are a set of standardised metrics that measure crucial aspects of user experience on a website, focusing on loading speed, interactivity, and visual stability. They represent Google’s evolving understanding of what makes a website not just functional, but enjoyable and engaging for users. These vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Why are they important? Because Google uses Core Web Vitals as a ranking factor in search results. Websites that provide a positive user experience, as reflected in good Core Web Vitals scores, are more likely to rank higher, driving more organic traffic and ultimately contributing to business success. In essence, Core Web Vitals help website owners prioritise user experience, leading to a better web for everyone.