A person wearing a red jacket stands on a snowy hilltop, gazing at the iconic Matterhorn peak during sunrise or sunset. The surrounding landscape is covered in snow, with the mountain illuminated by soft light.

Tag: search engine optimisation

Search engine optimisation (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves various techniques, both on and off the website, to make it more appealing to search engines like Google, ultimately aiming to increase the website’s ranking for relevant keywords and drive more targeted visitors.