-
Part 8 of 11: Ongoing Optimisation and Management
Merge Cross-Channel Data and Systematically Test New Ideas with AI Design Sprint™ In the ever-evolving landscape of digital marketing, ongoing optimisation and management are crucial for maintaining competitive edge and ensuring sustained success. However, many agencies struggle with effectively merging cross-channel data and systematically testing new ideas, leading to fragmented insights and missed opportunities. Implementing…
-
Part 7 of 11: Launch and Execution
Use Robust QA to Prevent Tracking Errors and Budget Slip-Ups with AI Design Sprint™ This article is part of a series on how to use the AI Design Sprint to improve agency processes. In our previous articles, we’ve explored how AI can transform various stages of agency work, from initial planning to content creation. Now,…
-
Part 6 of 11: Campaign Planning and Production
Align Resources and Deadlines to Avoid Overload with AI Design Sprint™ Planning and producing successful campaigns require meticulous coordination of resources and strict adherence to deadlines. However, many agencies find themselves overwhelmed by the complexity of managing multiple projects simultaneously, leading to resource misallocation, missed deadlines, and ultimately, subpar campaign outcomes. Ensuring that every campaign…
-
Part 5 of 11: Creative Ideation and Concepting
Keep Brainstorms On-Brand and Reduce Subjective Clashes with AI Design Sprint™ In our ongoing series about the AI Design Sprint™, we’ve explored how agencies can leverage AI for transformative growth. We’ve discussed streamlining workflows, enhancing team collaboration, and driving innovation. In this fifth installment, we dive into creative ideation and concepting, the lifeblood of any…
-
Part 4 of 11: Discovery and Strategy
Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1, Part 2 and Part 3 to see how they revolutionised their processes. Make Audits and Competitor Research More Data-Focused and User-Centred with AI Design Sprint™ You know…
-
Part 3 of 11: Client Onboarding
Reimagine Client Onboarding: A Step-by-Step Virtual Workshop Using the AI Design Sprint™ for a Seamless Client Welcome Experience Hey there! This article is part of a series exploring how a digital marketing agency used AI to transform their operations. If you’re just joining us, catch up on Part 1 and Part 2 to see how…
-
Part 2 of 11: Sales Pitch and Proposal
Simplify Proposals, Unify Team Input, and Avoid Overpromising with AI Design Sprint™ Hey there! Just a quick reminder, this article is part of a series. Don’t worry if you’re just joining us now, you can catch up on the story so far by checking out Part 1, where we explored how an agency could use…
-
Part 1 of 11: Lead Generation & Qualification with AI Design Sprint™.
I’ve always believed that how you capture and qualify leads is the truest barometer of a digital marketing agency’s readiness to grow. You can build jaw-dropping campaigns, pull off clever brand strategies, and publish data-packed reports, but if your leads are slipping into half-forgotten spreadsheets, your entire operation is sailing with an anchor. This article…
-
Dusting Off the Old Flowchart: Why AI Design Sprints Need the ‘Lost Art’ of Process Mapping.
Imagine where a team was convinced they needed an AI chatbot to reduce delays in their customer onboarding. They had plenty of ideas about automated replies and predictive analytics, but none of it was grounded in how their process actually worked. Only after walking through a process mapping session did it become clear that the…
-
Start Strong: The Ultimate ‘Prepping’ Checklist for Your Next AI Design Sprint™ Workshop to be Successful.
Does this ring a bell? “I still remember the very first workshop I helped organise. The excitement was palpable, teams buzzing with curiosity, decision-makers eager for quick wins. But there was a problem: the group walked in without a crystal-clear goal and incomplete data. As you can imagine, that caused some confusion.” That’s precisely why…
Category: AI Design Sprint™
An AI Design Sprint™ is a structured, collaborative process used to solve problems and develop AI-powered solutions in a short timeframe. It combines design thinking with AI capabilities to quickly prototype and test ideas. Teams explore user needs, define challenges, and use AI tools to create solutions that are practical and impactful. The process typically involves ideation, sketching, decision-making, prototyping, and testing, focusing on integrating AI to enhance the outcome.
