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Category: Fractional

A fractional job title refers to a role filled by a professional who works part-time or on a contract basis, often for multiple organisations. These roles are typically executive or specialised positions, such as Fractional CEO, Fractional CMO, or Fractional CFO or Fractional CDO.

Fractional roles are ideal for companies that need high-level expertise but do not require a full-time commitment.

  • Defining and Measuring  Key Performance Indicators for Fractional Executive Engagements

    Defining and Measuring Key Performance Indicators for Fractional Executive Engagements

    Businesses consistently assess the value that part-time C-suite professionals bring, and this scrutiny applies to fractional executives as well. Measuring their effectiveness is essential for ensuring continued growth. When you opt for fractional leadership, you’re accessing specialised solutions designed for businesses, gaining high-level expertise without the financial commitment of full-time employees. So, how can you…

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  • Shining a Light on Strategic Growth and When to Hire a Fractional Executive

    Shining a Light on Strategic Growth and When to Hire a Fractional Executive

    We’ve all been there, haven’t we? Running a business is a whirlwind, and sometimes, you hit a wall. It might be a good wall, like explosive growth, or a tricky one, like a sudden market shift. Either way, you need help, but a full-time executive feels like overkill, not to mention a serious budget drain.…

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  • Decoding the Digital DNA: KPIs That Define a Chief Digital Officer

    Decoding the Digital DNA: KPIs That Define a Chief Digital Officer

    We’ve all seen the classic infographics breaking down KPIs for CEOs, CFOs, and COOs. Nicolas Boucher’s visual (shown below) is a great example, neatly packaging the metrics that matter most to those roles. But let’s be honest, something’s missing in today’s digitally-driven world: the Chief Digital Officer (CDO). The CDO isn’t just a techie in…

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  • Part 2 of 11: Sales Pitch and Proposal

    Part 2 of 11: Sales Pitch and Proposal

    Simplify Proposals, Unify Team Input, and Avoid Overpromising with AI Design Sprintâ„¢ Hey there! Just a quick reminder, this article is part of a series. Don’t worry if you’re just joining us now, you can catch up on the story so far by checking out Part 1, where we explored how an agency could use…

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  • What is a fractional Chief Digital Officer (CDO)?

    What is a fractional Chief Digital Officer (CDO)?

    Is your business ready to thrive in the digital age? Do you know how to navigate the complexities of online marketing, data analytics, and emerging technologies? Many small and medium-sized enterprises (SMEs) struggle to keep pace with the rapid changes in the digital world. Hiring a full-time Chief Digital Officer (CDO) might be too expensive.…

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